Away Launches Line Geared Toward Outdoorsy Vacations

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Far away, the suitcase sent by Millennium to the direct consumer, look no further. On Wednesday, the brand will offer a reduced range of FAR products on all routes, reflecting the evolution of tourism during the epidemic with nature-friendly styles.

These styles are more suited to urban destinations, according to CEO Jen Rubio, although the brand's various handbags "will still drive the bulk of revenue."

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"I think people's desire to go back to traveling has increased, but the type of travel has changed. It's more focused on nature, wanting to reunite with nature, to try adventures," Rubio said.

“It just came to our knowledge at that time. People go to national parks և camps. they don't carry four-wheeled bags when traveling. far away, to meet the needs of a new kind of travel," he said.

Made from 100% recycled materials with reinforced zippers, FAR includes durable backpacks, bags, courier bags, packing blocks և bags in various colors. Made of durable nylon, the backpacks range from 40 to 70 liters per bag, while the backpacks range from 26 to 45 liters, which are similar to well-known outdoor brands such as Patagonia և The North Face. Prices range from $25 for a small bag to $220 for a large bag.

With permission / Far

It's a smart move to avoid, especially as tourism picks up after the outbreak. Outdoor luggage stores in stores such as REI և LL Bean are currently in short supply due to emergency supply chain issues.

“I think it refers to the need for such equipment as people travel more,” he said. "Travel has mostly been restored to more open destinations," Rubio said of the event.

The story continues

But with FAR, he hopes to take the category one step further. “When you think of open space, everything is super-technological, functional, but at the same time ugly. I think that scares some people a little. “I think we have found an incredible balance between really durable, versatile yet simple and attractive," he said.

"We are excited to attract new customers, see existing customers build their collections through FAR, which adds value to the remote customer's life."

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