Dubais Tourism Thrives As City Welcomes 6.17m Visitors From JanuaryMay 2022

Sheikh Mohammed Welcomes Everyone To Dubai As World S First In Person Tourism Event Begins Gulftoday
Tourists from the United Arab Emirates

Images are used for illustrative purposes.

The successful resumption of tourism in Dubai continues to inspire the resumption of global tourism: from January to May 2022, the city received 6.17 million foreign tourists, up 197% from the same five-month period in 2021. A destination that attracts just over two million international travelers.

The latest tourism data was released by the Dubai Department of Economics and Tourism (DET) at its first biennial city briefing in 2022, providing stakeholders and partners with a detailed overview of the industry and a discussion of future strategies. . Strengthen the city's position as a world center for business, investment, talent and tourism. The event brings together more than 1,200 key leaders across the tourism ecosystem, including airline, travel, hospitality and retail.

Halal Saeed Al Mari, CEO of DET, said: “The visionary and extraordinary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Head of Dubai, has always inspired us all and reflected our continued success. ... We focus on strengthening the city's position as a global economic and tourism hub. We are creating a huge impetus as a result of the great success of Dubai Expo 2020, to promote the growth of all our tourist destinations from culture to cuisine, while working towards the ambitious goal of making Dubai one of the most scenic and future cities. It will be the best place in the world to live and work.

“Looking back on the rest of 2022 and beyond, we will create key elements that have contributed year after year to the strong growth of the industry since our recovery in 2020 for foreign visitors, offering destinations of unprecedented diversity that offer unique and memorable offerings. Quality .. experience for our guests. “This can only happen with the support of our stakeholders, and we hope that they will play an important role in boosting and restoring the confidence of travelers in Dubai as a safe haven,” Al Marid added.

New DET travel data shows that Dubai’s average hotel maintained an average occupancy rate of 76% from January to May 2022, compared to 62% for the same period in 2021, surpassing the destinations of other international hotels, including New York. (61%), London (60%) and Paris (57%) from January to April 2022.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commercial Marketing (DCCTM), started the day’s program with a detailed presentation with an industry overview that provides valuable information for visitors and marketing, as well as updates on key communications activities. International markets, including a new company to encourage more families and travelers from around the world to choose a city for summer vacation. Stay long, low pay is a global initiative supported by more than 60 hotels and resorts that add tremendous value to international travelers this summer. The promotion offers customers an awesome deal - participants pay for seven nights at hotels and resorts and only five nights or five nights and only three nights.

Kazim commented: “The positive results in Dubai are a testament to the resilience of the city and the success of our recovery strategy. As we seek to reap the benefits of a strong domestic market and growing international traffic, we are confident that the summer season will be an ideal starting point for further accelerating the industry.

He also briefs audiences on global companies that have attracted a global audience and highlights all the attractions in the city and Dubai, starting with the exciting “Dubai Presents” campaign, which highlights the attractions seen in the city through trailers. To make Dubai number one in the world at the Tripadvisor Traveler's Choice Awards 2022 with Hollywood and Bollywood stars. The event also highlights the ambition to position Dubai as a global gastronomic center which has received a huge boost with the launch of the MICHELIN Guide. The exhibition by Dubai and the famous restaurant brand Gault & Millau, which specializes in restaurant reviews, are two important additions to the rich urban cuisine scene.

Thanks to its versatile offer, Dubai remains a popular destination, once again ensuring the success of companies around the world that DET operates throughout the year. As of the fourth quarter of 2021, more than 200 million searches were made for travel to Dubai, and in May 2022 the number of searches and bookings on the subject reached pre-epidemic levels.

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