German Outbound Travel Surprising Development
The Germans will once again be the world champions in international travel and tourism.
Travel abroad from Germany will surpass the 2019 record by 2024
In 2019, 116.1 million Germans traveled abroad. The economy wasn't at its best, but that didn't stop the Germans from exploring the world.
By 2024, this number is expected to reach a record 117.9 million Germans abroad.
Tour operators and travel agents are prepared in German. Cheap travel and visiting friends and family and non-urban destinations, especially the country's favorite tourist destination, Austria, are the most popular.
The data was part of research in a recent GlobalData report, Germany Source Tourism Insight, 2022 Update, which indicated that the return of outbound tourism from Germany followed poorly in 2020 and 2021 when strict COVID restrictions were the norm. The number of outbound tourism from Germany is down to a fraction of what it was in 2019, a 64.5% year-on-year decline from 116.1 million passengers in 2019 to 41.2 million in 2020, before declining further to 40.4 million in 2021.
The expected recovery in the GlobalData report is good news. Germany is one of the most important tourist markets for many destinations.
cheap holidaysWith soaring prices putting everyone on a budget, German travelers often look for affordable options A survey by GlobalData found that 55% of German respondents said "affordability" is an important factor in deciding where to go on vacation, so companies may be Low cost airlines (LCC) such as RyanAir, EasyJet, Eurowings, Air Berlin, TUI Fly. and condor. Their first port of call for international travel.
During periods of high inflation, the demand for international travel usually drops sharply. But this situation is different now.
Chaos at the airportChaos and queues at Germany's major airports may herald a welcome improvement in Germany's travel and tourism industry
In which hotel will the Germans stay?Many European travelers who want to keep their vacation plans on hold can reduce the amount they spend on goods and services before and during their trip. For example, travelers who typically stay in mid-range hotels may gravitate toward budget accommodations.
More than a quarter of German travelers book online through a travel agencyDigital services and products are essential to capture the German market
How do Germans book travel?A survey by GlobalData showed that 29% of German respondents typically use an online travel agent when booking a flight. This was the most common method of booking, followed by booking directly with the accommodation provider (16%) and travel agents in a face-to-face store (15%).
This decision to book in travel agencies (both online and offline) is in line with German travelers' preference for "how well products and services fit the needs".
Visiting friends and family is the main reason to travelA survey by GlobalData showed that 29% of German tourists usually go on vacation to visit family and friends.
Contrary to the scale, only 11% of respondents said they would go on a delicious vacation in 2021, which is a small number, especially when compared to the rest of the world, which averaged 26%.
This may be due to concerns about the pandemic, with only 17% of German travelers saying they are not worried about the spread of the virus.
Worried about the virusAlthough fears about the pandemic have waned, this ongoing concern may keep German tourists uninterested in international gastronomic activities into the second half of 2022.
At the same time, persistent fears of a COVID-19 outbreak are likely to dampen demand for city breaks in the short term, which could boost demand for more rural destinations.
The recovery of German travelers is good news for AustriaAustria remains the number one destination for German tourists due to the easy and direct links between the two countries. Austria offers German travelers a rural destination with a safe COVID-19 experience. Germany has always been Austria's largest tourist inbound demographic, and while the pandemic has not changed, inbound tourism levels have fallen from 14.4 million German tourists in 2019 to 8.6 million in 2020 and 5.8 million in 2021.
The expected influx of German tourists from Austria will be a welcome boost to the recovery of the Austrian tourism industry, with 14.5 million German tourists expected by 2024.
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