Climate, Community And Choice: Reveals The Trends Shaping Sustainable Travel In 2022
LONDON - April 14, 2022 - Booking.com today publishes new research featuring insights from more than 30,000 travelers in 32 countries and territories. It notes that the impact of their travel remains a major concern for many travellers, with 57% of UK respondents saying they would like to travel more consistently in the next 12 months. This represents an increase of 27% compared to the company's data for 2021.
While 71% of travelers confirm that sustainable travel is important to them, almost half of all respondents (42%) said that recent climate change news has pushed them to make more sustainable travel decisions. To this end, a quarter (25%) of travelers to the UK say that the sustainability efforts of accommodation and transport providers play an important role in their respective accommodation and transport decisions. In fact, 55% of travelers say they are more likely to choose sustainable accommodation, regardless of whether or not they specifically look for it.
In search of more sustainable housing
Awareness and visibility of more sustainable accommodation continues, with 25% of travelers confirming that they have seen sustainable accommodation on travel websites in the past year and 29% stating that they are actively seeking information about a company's sustainability efforts. company before booking. Even more encouraging was the 33% of travelers who said they actually stayed in stable accommodation in the past year. For those who have experienced a more stable attitude in the last 12 months, there were several reasons to choose to stay:
While 62% of travelers plan to stay in sustainable accommodation at least once in the next year, more needs to be done to make it easier for everyone to find more sustainable accommodation options. Of those who did not stay in permanent housing in the past year, 27% said they did not know it existed. Although it is 30% lower than 2021, indicating awareness is growing, more than one in four (26%) say they still don't know how to find it. Nearly two-thirds (62%) admit they haven't actively researched a property's durability before booking, but if it's easily accessible, they say they will review it, further emphasizing the importance of sustainability information being transparent to make it understandable. a wide audience of travelers.
Alternative destination and time
There is a consensus among travelers that they want to avoid crowded and well-visited destinations, with more than a quarter (26%) saying they prefer to travel outside of peak hours and nearly a fifth (19%) preferring lesser-known destinations. . Destinations of the last 12 months to avoid overcrowding. In that sense, when thinking about upcoming trips, 31% said they would be willing to travel exclusively in the off-season to avoid overcrowding, and 61% said they would avoid popular destinations and tourist attractions due to a longer distribution proportional to the impact . . . and take advantage of your visit. Nearly a quarter (22%) are even willing to choose an alternative travel destination of their choice to avoid overcrowding.
On the other hand, 38% find it difficult to find interesting travel destinations that are less crowded and 40% find it impossible to find sustainable travel options in cities or other popular travel destinations. It represents an opportunity for travel platforms to collaborate with accommodation providers in these destinations to help advance them on their sustainability journey, while offering more sustainable options and helping consumers find time and places to travel. alternatives without sacrificing the experience of being forced.
Relationship with local culture and community
The regenerative philosophy influences decision-making, with 55% of travelers saying they want to leave the country they visited better than when they arrived, and nearly two-thirds (63%) want an experience representative of the local culture. In fact, 16% of travelers said they actively explored the local cultural values and traditions in their destination before their trip, and nearly one in five (18%) would be willing to pay more for travel activities to ensure to return something. their home church. Despite wanting to return and be accompanied during their trip, 38% said they do not know how or where to find activities or tours that ensure they have a truly positive impact and help the local community.
Critical point for transport
British travelers note how far they travel, how they get there, and how they move once they get there. Almost a quarter (23%) said they prefer to travel to a destination closer to where they live to reduce their carbon footprint and 14% of travelers said they stop at their chosen destination for public transport and/or the possibility of riding a bicycle. Nearly one in five (17%) choose to travel by train even for longer car journeys, and a third (33%) say they are embarrassed to fly due to the environmental impact. When it comes to booking transport for their trip, 32% are actively looking for information on sustainability. While 58% said they weren't actively looking for more sustainable shipping options, it still had an impact on ordering behavior and customer satisfaction. For example, although 28% said that sustainability efforts do not play an important role in their travel choice, they indicated that this may influence their final choice. And for the 26% who indicated that sustainability efforts play no role in their choice of transportation, knowing that the transportation option discussed according to best sustainability practices still makes them feel good offers opportunities to explore more sustainable options. to consider and promote all. travel experience
Continue the journey towards a more sustainable journey for all
With more than 100,000 properties worldwide now known for their sustainable travel badge sustainability efforts on Booking.com, the company has also continued to expand the number of third-party labels and certifications that automatically rate properties. In addition to the labels officially approved by the EU's Global Sustainable Tourism Council (GSTC), Green and Ecolabel Tourism of the EU now includes Green Seal, Nordic Swan Ecolabel, Green Hospitality Ecolabel, Ibex Fairstay, Fair Trade Tourism, LEED and Edge .
Booking.com will remain carbon neutral in 2021 and will switch to 100% renewable electricity by the end of 2021, a milestone in the company's contribution to Booking Holdings' recently published action plan for the climate. The Climate Action Plan is the first of its kind for a global online travel company and serves as a strategic framework for how Booking Holdings plans to make its operations, services and travel industry more sustainable. In line with the Science-Based Targets Initiative (SBTi) definitions and measurements, the Climate Action Plan contains ambitious targets aimed at helping companies reduce Area 1 and 2 emissions by 95% and 50% by the end of 2030. 3 emissions by 2030 and net zero emissions by 2040.
“With increasing pressure on our natural resources and the unmistakable impact of our lifestyles on the environment, we are 100% committed to leading the industry in setting a more conscious and responsible direction for the future of travel,” said Glenn Fogel. . HUB Booking.com. "We have ambitious goals for what we want to achieve, but together with our partners across the industry and the innovative spirit of our people, we can continue to make it easier for everyone to experience the world in a better, caring and responsible way. "We believe that travel is and must continue to be a powerful force for good, providing many communities with greater cultural understanding, socioeconomic opportunities, and the potential to renew and protect our planet for the long term."
To download the full Booking.com Sustainable Travel Search Report 2022, visit the Booking.com UK newsroom.
For more details on Booking Holdings' climate action plan and to view and download the company's third annual sustainability report, which sets out 2021 initiatives to bring responsibility to the world, promote long-term social values and promote a more sustainable travel industry, please. visit: bookingholdings.com/sustainability.
Contact the Booking.com UK press office for more information; [protected email]
methodology
Conducted by Booking.com, the study was conducted independently among a sample of 30,314 respondents in 32 countries and territories (1,000 from the United States, 958 from Canada, 1,009 from Mexico, 1,001 from Colombia, 1,003 from Brazil, 1,017 from Argentina, 1,000 from Australia, 486 from New Zealand, 998 from Spain, 1003 from Italy, 996 from France, 495 from Switzerland, 980 from England, 998 from Germany, 1014 from the Netherlands, 991 from Belgium, 985 from Denmark, Sweden, 964 from Croatia, 976 from Russia, 1008 from Israel, 1002 from India, 1004 from China, 925 from Hong Kong, 1006 from Thailand, 988 from Singapore, 1002 from Taiwan, 1104 from South Korea, 1103 from Vietnam from Japan, 1006 from South Africa, 504 from Kenya). To participate in this survey, respondents must be at least 18 years old, have traveled at least once in the last 12 months, plan a trip in 2022, and be key decision makers or involved in their travel decisions. The survey was conducted online and was conducted in February 2022.
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