Most Americans Think Social Media Is A 'Good Way' To Find New Travel Destinations
More than 3 in 5 Americans believe they have the ability or ability to affect or influence travel, according to a new study.
A survey of 2,000 adults conducted by OnePoll on behalf of Discovery Cove found that 30% strongly believe they can make a difference and 33% believe they have potential.
When it comes to travel, a third of respondents prefer a combination of natural and man-made attractions, while the last 20% prefer the latter.
Upcoming research opportunities (39%) and potential interactions with animals (29%) increased respondents' desire to travel.
Not surprisingly, zoos and aquariums (34%) and roadside attractions (31%) are among the most popular travel destinations on social media.
The survey also found that scenic nature draws people to their destination and encourages them to post photos of what they see on social media.
Regardless of their location, respondents indicated that there are on average around 10 attractions in their country of origin.
Good news came Monday for those planning to travel outside the United States, as the US Centers for Disease Control and Prevention said it had eased COVID-19 guidelines in about 90 countries.
OnePoll showed that the average American is willing to drive 181 miles to see a place recommended by family or friends.
But two-thirds (67%) would like to go further if it meant crossing something specific off their list.
Respondents also mentioned other factors that might motivate them to travel, including first experiences (33%) and inspirational photo opportunities (31%).
Americans look to Instagram for useful opportunities. "Beautiful locations and unique experiences draw crowds from across the United States, whether it's for meetings or social media posts," said Crystal O'Hea, vice president of marketing at Discovery Cove. "People are also looking for flights with a lot of interesting tourist destinations nearby."
Almost 7 in 10 (69%) think social media is a great way to find new travel destinations and 67% think it's a great way to inspire travel.
More than half of respondents (58%) said they would be more likely to visit a place just because they saw it on social media.
Two-thirds of respondents believe there are more engagements on public holidays than on any normal day.
When deciding whether or not to travel, 43% consider natural beauty and 35% creative photography.
Still, 65% of Americans believe in the modern mantra, "If I don't post this on social media, it won't happen."
"As of January 2022, more than half of the world's population uses social media," Ohi said. “In an age of instant information and endless access to content, more and more people are encouraging other people to travel and like their social media. Attractions and destinations are preparing and actively trying to offer experiences that encourage sharing on social media. networks."
The best kind of social networks
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