New Report From WTTC And JLL Outlines Global Cities' Preparedness For Sustainable Travel & Tourism Growth

Demand And Disruption In Global Cities

WTTC and JLL recently published "Access 2030 ፡ Preparing Global Cities for Sustainable Tourism Growth"

LONDON AND CHICAGO, April 20, 2022 (PRNewswire) - The World Travel and Tourism Council (WTC) and JLL today released a major new report examining what makes a city better for travel and tourism development.

The 2030 Report on Preparing World Cities for Sustainable Tourism Development was released at the 21st DWCC International Conference in Manila, Philippines.

Prior to the outbreak, the travel and tourism industry dominated the world economy for a decade, growing 4.3% year-on-year. Compared to 2.9% in 2019, the global economy grew by nearly 9.2 billion in the same year.

After the epidemic subsides, the global travel and tourism industry is finally seeing signs of recovery. As the industry has grown, the slowdown in global travel has created new challenges and created opportunities for policy makers, guides and stakeholders to improve performance preparedness.

Also known as Destination 2030, the report examines the city's readiness for sustainable travel and tourism. In each destination, 63 cities around the world are surveyed and divided into one of the five "levels of readiness" for the growth of the sustainable tourism business.

"Travel and tourism play an important role in the urban economy, which will not only increase GDP, but will also create jobs and improve the lives of those who depend on our industry," said Julia Simpson, president and CEO of the WTC.

We are delighted to continue our partnership with JLL, focusing on sustainability in our first report published in 2019.

"For a city to truly thrive, stakeholders need to be aware of how well the city is prepared for its anticipated growth in tourism and the challenges and opportunities it will bring."

The word "readiness" has affected the entire hospitality and tourism industry, said Gilda Perez-Alvarado, CEO of Global, JELL Hotels and Hospitality. "The growth and planning of a country, region or destination will affect the financial health of the tourism industry. These include asset value, tax revenues and human resource development."

Dan Fenton, Director of the Global Tourism and Destination Development Service, added:, JLL Hotels and Hospitality. "Our industry should be a leader in any indicator that includes the index."

According to the Innovation Report, "levels of preparedness" vary from infrastructure to tourist centers to established tourist centers. It then discusses the current opportunities and challenges of cities and provides recommendations for the establishment and maintenance of tourism businesses.

Although the five types of theology require different evolutionary approaches, any type of typography is not superior to all others, and all must be active in strategic planning and goal-level implementation.

  • New developers like New Delhi and Riyadh are cities with a rich tourism infrastructure, slow tourism growth and few tourist attractions. These destinations have many opportunities and often have a clear place in the long-term tourism development plan.
  • Emerging players such as Dubrovnik and Buenos Aires are developing cities with growing tourism infrastructures and offering great opportunities for strategic development. However, destinations in this category may face challenges such as overcrowding and overcrowding.
  • Balanced cities like Auckland and Vancouver are cities that have developed tourism infrastructure and are able to balance the growth and focus of travel and tourism in the entertainment and business sectors.
  • Adult artists like Miami, Berlin and Hong Kong are cities with strong entertainment and / or business travel dynamics and a well-established tourism infrastructure. As these destinations seek to support the growth of travel and tourism, they must actively consider potential pressures and diversification options to avoid traffic congestion.
  • Momentum is one of the fastest growing cities in history, supported by tourism infrastructure such as Amsterdam, London and Las Vegas. Destinations with this character are more likely to reach the point where they feel pressured to balance and focus as they continue to benefit from travel and tourism more than adult artists.

    • Preparation categories were determined by analyzing data from 79 candidates in eight columns. In addition to the six pillars of the previous report - Border, Focus, Entertainment, Commerce, Urban Preparation and Political Priority - two new pillars have been added - Environmental Readiness and Safety.

    These additions still focus on sustainability, social impact and safety, in combination with the common indicators that govern the sector.

    The outbreak underlines the importance of an overview in planning and managing travel destinations. The importance of the drivers of urban success is unimaginable, so commitment to future destinations is paramount.

    Click here to read the full report.

    About JLL ፡ J JLL is a leading professional services company specializing in real estate and investment management. JLL uses cutting-edge technology to shape the future of the real estate industry by creating sustainable real estate solutions for our customers, employees and communities. Visit jll.com for more information.

    Information on the World Travel and Tourism Council

    The World Travel and Tourism Council (WTTC) represents the global private travel and tourism industry. Members include 200 CEOs, Presidents and Presidents of the world's leading travel and tourism companies from all regions and sectors. For more than 30 years, WTTC has been committed to raising awareness among governments and communities about the economic and social benefits of the travel and tourism industry.

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