ITB China Gets Sponsor Backing From 20 Destinations

Press Releases Itb China

More than 20 destinations have confirmed their participation as sponsors of the upcoming ITB China Industry MeetUp (IMU) meeting, a combined private and virtual tourism event to be held in Shanghai.

The exclusive and compact format of the event includes a private event to be held in Shanghai on September 21, 2022, and a two-week virtual event from September 14 to 28, highlighting the power of the Internet. Visibility of the person and the brand. As well as global market updates from international experts both in Shanghai and online. All face-to-face and online sessions will be broadcast live and available to viewers from around the world.

In addition to the European Tourism Commission, whose brands will again be widely represented on the site, many destinations have already confirmed their participation, such as Austria, Catalonia, Finland, France, Germany, Ireland, Israel, Portugal, Spain, Tahiti and Switzerland. With Graubünden, Lax and Zurich.

Several IMU newcomers are also debuting at their industry meetings, which released the first issue in 2020, including Croatia, Los Angeles, the Netherlands, Sarawak, Taipei and the United Kingdom.

“The Chinese market is crucial for European tourism and could grow significantly in the coming years. "European destinations are ready and waiting for the resumption of travel between China and Europe, if conditions allow," said Eduardo Santander, Executive Director of the European Commission for Tourism.

“In terms of resuming travel in the future, we believe that now is the best time to invest and prepare for the resumption of outbound travel to China. It will be a great opportunity to maintain our close relationship with the tourism industry and promote a strong position. Europe as a preferred destination for Chinese tourists.

The private event in Shanghai offers live opportunities for communication and networking, a hall for reservations and presentations and an exclusive dinner for socializing with famous market players in a casual atmosphere.

Meanwhile, the online event will also become a focal point for two-week content sessions, allowing participants to gain insight into the site and the experience of international online travel, as well as learn about key factors of competition in the post-epidemic Chinese era. . And international industry experts through interviews with executives, key notes, expert dialogues and panel discussions.

In addition, ITB China will provide a complete overview of tourism trends in its extensive database of buyers and individual international industry representatives. The results of the survey and analysis of the contribution of experts during MeetUp will be included in the ITB China 2022 Travel Trends Report. The report will be published upon completion of the entire event and will present new challenges and opportunities related to changing the mentality of Chinese and foreign travelers.

Another feature of IMU is the new customizable and interactive mini-sites offered by event sponsors, as well as to promote and highlight individual products, news, events, surveys or market activities to Chinese online shoppers.

The selected content can then be linked to bonus points for buyers included in the selected referral package. A transparent activity report and collected customer tips will be available after the event, providing supporting sponsors with a measurable result.

Sponsorship registration will end on July 15, 2022 - TradeRabia News Service

New trends and drivers of the Chinese tourism market

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