VIDEO: Dubai Welcomes Over 7.12 Million International Visitors In First Half Of 2022
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Dubai attracted 7.12 million international visitors between January and June 2022, a 183% increase from the 2.52 million tourists who visited Dubai in the same period in 2021, according to the latest data from the Ministry of Economy and Tourism from Dubai. DT). This positive trend in the first half of 2022 puts the city on track to meet its tourism goals for 2022 and beyond, making it a world travel destination of choice.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council: “His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, has a vision to see Dubai in transforming a city of the future and a better world to live in." Dubai's tourism sector has thrived again thanks to investment and investment. The surge in tourist numbers reflects the resilience and dynamism of the Emirates' economy.
His Majesty's vision has helped Dubai build a strong and stable economic base and vibrant business ecosystem; As a result, it has developed into a leading international center for various industries. Rapid growth in the number of international tourists is putting Dubai on track to achieve its ambitious goal of becoming the world's most visited tourist destination. In the years to come, Dubai will continue to grow as a destination that offers exciting opportunities for international travellers.
The number of tourists recorded in the first half of 2022 is close to the number of the first six months of 2019, with 8.36 million tourists arriving in Dubai Impacting the tourism sector, Emirates tourism's ability to quickly return to its former tourism status is even more impressive.
Regional Market Share
From a regional perspective, Western Europe has the largest share of tourist arrivals, accounting for 22 percent of all international visitors in the first six months of 2022. MENA and GCC continued to impress with a combined 34% international visitors, demonstrating the strong demand that Dubai offers as a safe and preferred destination for visitors from nearby markets.
These regions are followed by South Asia with a 16 percent share, while Russia, the CIS and Eastern Europe accounted for 11 percent of total visitors in the first half of 2022. Segments of visitors, reducing the risks associated with over-reliance on one region, and highlighting the success of targeted marketing campaigns that deliver tailored messages to specific audiences on specific platforms.
The highest number of hotel guests worldwide
Dubai's hotel companies have performed exceptionally well in all hospitality metrics for the first half of 2022. The average occupancy of the hotel sector between January and June 2022 was 74%, one of the highest in the world, compared to 62% in the first half of 2021. 12 percentage points and below the 76% occupancy recorded at the time. Before the epidemic. First half of 2019.
That's a 19% increase over the same period in 2019, but it's an achievement that's notable. Dubai's hotel inventory at the end of June 2022 was 140,778 rooms in 773 hotels. June 2019 in 714 hotels. Meanwhile, the total number of hotel bookings increased by 8 percent in the first half of 2022 compared to the first half of 2021, reflecting continued strong investor confidence in Dubai's tourism sector.
The hospitality industry has surpassed pre-pandemic levels on all other key metrics – room nights, average daily rate (ADR) and revenue per room (RevPAR). Hotels in Dubai booked a total of 18.47 million nights in the first six months of the year, representing a 30.4% year-on-year growth and +18% growth in the first half of 2019 compared to the pre-pandemic period. 15.71 million nights were booked in one room. It outperformed the ADR by 48.5% and 28% year-on-year in the first half of 2021 (AED 382) and 2019 (AED 444).
The hospitality sector's strong performance is also reflected in RevPAR growth, which is more than 76 percent higher than in the first six months of 2021 (417 AED vs. 237 AED) and 24 percent higher than in the pre-pandemic period. in 2019 (RevPAR). 336 AD) According to STR, Dubai ranks first in the world. 3 in RevPAR ($147), behind Paris ($195) and New York ($172).
Dubai's enduring international appeal
The latest figures from the TripAdvisor Travelers' Choice Awards 2022 demonstrate Dubai's continued appeal as a must-visit destination.Dubai remains one of the most popular destinations for international travel, business and leisure. Events at a time when most of the world's destinations are open to tourism.
The industry's encouraging development was mainly attributed to the six-month long Expo 2020 Dubai, which took place on March 31st this year with more than 24 million visitors, and continued support from local and international partners. Presenting Dubai as a universal, safe, open and accessible travel destination.
Various festivals, entertainment and business events including Dubai Market Festival, Dubai Food Festival, Gulfood and Dubai World Cup. World Government Summit, Binance Blockchain Week, Dubai Desert Classic, Dubai Duty Free Tennis Championship, Gulfood, Dubai International Boat Show and Arab Travel Market also contributed to growth.
An international campaign brings Dubai to the world
In addition to hosting international conventions and events that highlight the diversity of what the destination has to offer, Dubai continues to attract an international audience through international campaigns and marketing events.
These include the Gifts of Dubai campaign, which promotes the city's attractions through a series of movie-style trailers starring Hollywood and Bollywood stars. Marketing activities in key international markets have also been expanded to promote the city as a summer holiday destination, in part through the 'Stay More, Pay Less' summer campaign aimed at attracting tourists and families to Dubai.
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