Asian Travelers Are Confused By Sustainable Travel: Thats An Industry Problem
Net zero, carbon neutral, sustainable, offset - how popular are these words, do travelers know what they mean? Will they value sustainable tourism products more than industrial ones? Sustainability has always been at the heart of successful destination management. The information in the reports serves as a barometer of how broad consumer understanding has changed over time when it comes to greener travel. However, most Asian consumers report a lack of access and information, and hard-to-verify claims, as the main reasons why they are not choosing sustainable travel options. Will they be able to stand alone among the nomads of the world? With consumers increasingly demanding sustainable travel options, it is important to share information in a transparent and meaningful way to make sustainable travel an easier option for everyone. Compared to other regions, Asian travelers are 95 percent more likely to choose sustainable travel, compared to 74 percent in the Americas and 69 percen